Rule #4 People don’t pay attention to boring things. • The brain’s attentional “spotlight” can focus on only one thing at a time: no multitasking. • We are better at seeing patterns and abstracting the meaning of an event than we are at recording detail. • Emotional arousal helps the brain learn. • Audiences check out after 10 minutes, but you can keep grabbing them back by telling narratives or creating events rich in emotion.

— Brain Rules by John Medina