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John Medina: Brain Rules (Hardcover, Pear Press)

Most of us have no idea what's really going on inside our heads. Yet brain …

Rule #10 Vision trumps all other senses. • Vision is by far our most dominant sense, taking up half of our brain’s resources. • What we see is only what our brain tells us we see, and it’s not 100 percent accurate. • The visual analysis we do has many steps.The retina assembles photons into little movie-like streams of information.The visual cortex processes these streams, some areas registering motion, others registering color, etc. Finally, we combine that information back together so we can see. • We learn and remember best through pictures, not through written or spoken words.

— Brain Rules by